Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right. Finding the right digital community to bolster your ...

Social media campaigns – the leveraging of online platforms for strategic purposes – represent an increasingly important part of many organisations that are, or want to engage in direct contact with ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. One small virus known as the coronavirus caused Covid-19. And this has changed society ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

LinkedIn has published a new guide to effective B2B branding, which includes notes on the importance of maintaining a presence in the right spaces, and ensuring that your business is easily accessible ...

Corporate social networking … channel communities … enterprise social software applications — the business of business has entered the Web 2.0 world, and there’s no going back. Part 1 of this ...

Andy Detweiler and a friend were tired of what he called “antiquated” techniques for social content marketing. “We recognize the value of content but we don’t have $10,000 a month, $5,000 a month, or ...

Thankfully, the B2B voices decrying social media as an irrelevant passing fad have grown so quiet as to be largely non-existent these days. The initial battle was won, and brands from pretty much ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...