Aditya Madiraju started posting content after his wedding went viral in 2019. He now shares makeup tutorials to over 5 ...

One of the most timeless beauty combos is a bold ruby lip balanced with a clean, simple eye. It’s classic, elegant and ...

Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

Discover the inspiring journey of Huda Kattan, the makeup artist turned beauty mogul behind Huda Beauty, with a staggering ...

I’m excited to show you how I apply my favorite press-on nails for a flawless, salon-style manicure right at home! In this ...

ULTA, EL and NUS tap digital innovation, wellness shifts and curated assortments to capture beauty's expanding long-term ...

Agentic AI is a swiftly emerging evolution of artificial intelligence that’s changing the game, with ever more autonomous and ...

An exploration of how effortless beauty became an exhausting standard, masking the real labor behind looking polished.

The idea of a self-focused beauty era is undeniably appealing, especially in a climate that seems fixed on optimising our ...

As the festive calendar fills up, so does the beauty to-do list. To make sure you’re looking your best – both on and off the ...

Juliet Howes, Influencer Marketing Director at SAMY, reveals how savvy brands are shattering the beauty and fashion stereotype by successfully deploying influencer marketing in unexpected categories ...

It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice ...