Curiosity-driven experiments in a basement eventually sparked a worldwide rethink of how stress, addiction, and life experiences shape the brain.

Researchers have discovered that not all atoms in a liquid are in motion and that some remain stationary regardless of the ...

A decade-long investigation into puzzling neutrino behavior has now ruled out one of the most widely discussed explanations: the sterile neutrino.

ARC Raiders is starting to reveal something unexpected about its players, and the results feel less like a shooter and more ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Adam B tests viral TikTok experiments that actually worked. Why Indiana GOP voters want their senators to defy Trump’s ...

This intriguing teen movie is an iniquity that definitely shouldn't be lost to time. In fact, we're advocating that you go ...

A new study shows that parakeets will test the waters before trying to make friends, a behavior humans can use.

Humans are rational beings, yet they're still so unpredictable. These social experiments give us a glimpse into what to ...

The scientific study of both internal mental processes and observable behavior is known as psychology. It explains activities ...

Scientists learn about the brain's inner workings by studying what animals or people do, how they move, react, and make ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...