Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...

Brand owners face a changing landscape at the U.S. federal registration level as the U.S. Patent and Trademark Office (“USPTO ...

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate ...

Ron DiCerbo of McAndrews, Held & Malloy, Ltd. discusses how brand owners can use Schedule A litigation to efficiently combat ...

Perfection is overrated, especially on social media. Your average TikTok user knows this, but even now it seems like brands ...

Under the agreement, Honasa will purchase 95% of BTM Ventures upfront in cash. The remaining 5% will be acquired after 12 ...

“The acquisition of Koroyd marks another important step in MIPS’ long-term strategy to strengthen our position as the leader ...

As of September 2025, Volkswagen's slowest sellers are the performance models, the Golf GTI and Golf R (5,700 and 2,684 units ...

The San Antonio-based burger chain is shutting stores in three Southern states even as it continues expansion plans in the ...

MIPS has acquired all shares of body and head impact protection brand Koroyd for 40 million euros ($46.9 million). Based in ...

As most industries are winding down for the year, retail is doing the opposite. While other sectors move toward closure and ...