In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

The impact is material. Analysts report saving time equivalent to nearly a full day per week when using GenAI.

Confused between MBA Entrepreneurship and MBA Business Analytics? Explore the key differences, skills, and career paths to ...

Domestic students can choose to complete this degree fully online, in-person, or in a hybrid (both in-person/online) format. MSBA Program requires all international students (F-1 or J-1) to take a ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Annual planning used to set the pace, but strategy now lives in real time through automated, data-rich workflows. The strongest performers aren’t the ones with the most data, but the ones using it to ...

Who should be in charge of data, analytics, and AI? While there are many possible divisions of responsibility and reporting ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Understanding data and using it to make good business decisions is a critical skill in today's economy. Learn how a minor in business analytics can help you gain a competitive advantage in the job ...

A key question in the study of business analytics is, “What do the numbers say?” By providing the tools and skills needed for data-driven decision making, this dynamic program has application to ...

Students earning the business analytics minor at the Saint Louis University Richard A. Chaifetz School of Business will obtain knowledge of analytic tools used by most businesses to make data-driven ...