To maximize the business value of AI, data must move from being a by-product of operations to the central nervous system of ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Artificial intelligence is often hailed as a game changer, but too many firms discover that their bold AI pilots collapse ...