Overview The Indian e‑commerce market is booming, driven by rising internet consumers, UPI payments, and growing usage beyond ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

On Oct. 1, B2B software company Conga announced it has agreed to acquire the B2B business of PROS from certain investment funds affiliated with Thoma Bravo, the private equity and software investment ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I see many business-to-business (B2B) companies tempted by the scale and visibility of ...

According to market analyst Anders, Ripple is strategically targeting the B2B cross-border payments sector, a market valued at a staggering $187 trillion in 2024. This focus marks a significant pivot ...

Abstract: Checking and ensuring product quality is an important element in many B2B scenarios. However, the process of quality management is often not yet digitalized and therefore usually comes with ...

Customer loyalty is harder to earn and easier to lose than ever before. With rising consumer expectations and seemingly endless product options, consumers are quick to keep scrolling if your marketing ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

OpenAI recently inked hundreds of billions of dollars of deals to build data centers filled with chips it hopes will further its AI dominance. But one of its rivals—the Amazon AMZN1.77%increase; green ...