For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. The advent of the 21st century meant the beginning of the ...

If you want customers to be able to find you, talk about you and recommend you, you need a business name, which should define who you are, identify what you sell and help to impress investors. A ...

Creating new business and product names, designs, and logos is a daunting task to those looking to launch develop their brands. In addition to wanting something memorable and appealing, trademark ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...