Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.

Declining organic traffic and rising crawl demands show why executives are reevaluating content economics and pursuing deals, ...

Like most people, I stuck to the resource-hogging familiarity of Google Chrome and Microsoft Edge and believed there was no ...

Stein's remarks counter a growing narrative from media organizations that AI will decimate their traffic and revenue, while also reassuring Wall Street that Google’s core cash-generating machine is ...

The skepticism can be viewed as healthy. Deep dives from curious journalists on the accuracy of AI-generated search summaries ...

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Search engines are a great way to find information, but these technologies are also helping criminals access your personal ...

Google recently flipped a switch that changes how billions of people will use the internet. Ian believes it also killed the ...

The biggest change isn’t that other tools have vanished. It’s that ChatGPT has become the new front door to information.

Is Thomas Forthofer's decision to bypass Toyota's 10,000-mile oil change recommendation and switch to a 5,000-mile interval a wise insurance policy against potential Tundra engine issues, or an ...