Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard advertising around athletes themselves. Now the brand is moving back towards that heritage in its approach to college sports.

The Commodores reached unprecedented highs with a quarterback who became beloved in Nashville and brought enhanced exposure to a program under Clark Lea that's doing what it can to get a seat at the big-boy table in the SEC moving forward. -- Brad Crawford

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross Dellenger of Yahoo!

Indiana quarterback Fernando Mendoza leads the way on offense, while Texas Tech linebacker Jacob Rodriguez tops the defensive selections.

Betting on bowl games is harder than ever thanks to the new landscape. We spoke to oddsmakers and bettors for their thoughts on the topic.

The College Sports Commission is working toward getting a participation agreement signed, but it needs every Power Four school on board for it to be valid.

As Michigan searches for the program's next coach, several candidates have emerged as favorites to replace Sherrone Moore in the latest college football rumors.

(KMAland) -- Regional sports news updates are posted throughout the day. Continue to refresh for all of the latest from regional schools listed below. -Nebraska officially announces hires of Rob Aurich & Geep Wade: https://huskers.com/news/2025/12/12/aurich-wade-join-nebraska-football-coaching-staff

The college football bowl season gets going December 13th, and all three of Utah's eligible football teams are headed to a different destination. The Utes will

This has been an extremely successful year for the UNLV Athletics department. The man in charge of making sure that they are successful is the UNLV director of

Lawmakers in the House are debating next steps on potential regulations for how college athletes can be compensated.

Big 12 Commissioner Brett Yormark says legislation currently stalled in Congress is needed to regulate college athletics and put a stop to what he essentially calls uncapped spending for name, image and likeness in football.