Small-business owners should develop a comprehensive communication plan to ensure that they build understanding and positive attitudes in all the groups that influence their success. The plan should ...

Examine the theory and practice of strategic communication. In this course, you’ll create a strategic communication plan designed to drive organizational goals. Through case studies and hands-on work, ...

Communications planning provokes as much debate today as it did in the mid-1990s, when it was the height of fashion in media and marketing. But while the industry may have accepted the concept, the ...

What do the most accomplished, forward-thinking and resilient companies do to ensure success? They consistently prioritize transparent and effective internal and external communication with employees, ...

This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning ...

When it comes to meeting—or surpassing—your goals for the coming year, clear communication and a strategic communication plan will help set you and your team up for success. The specifics may vary ...

Lately, I’ve observed an upward trend in roles titled “strategic communications director” rather than simply “communications director” or “marketing lead.” Whether you are on the hunt for a job or ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

The importance of communication in any business lends itself to the development of different plans or methods to transfer information. The direct plan of communications is an aggressive communications ...