PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Upwork details 20 side hustle ideas for supplementary income, emphasizing creativity and flexibility to meet holiday expenses ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

After Krajnyak made the first contact, the project hit the ground running, Andrews said, noting that Northern Career ...

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how to stay safe.

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

The fundamentals of supply and demand combined with tax challenges that come from selling two calf crops in one year and ...

Graffiti Plus (GRF+), active in Romania's communication consulting market, has signed the contract for the National Recovery ...