A poll of attendees of the largest gathering of statisticians and data scientists in North America reveals a near-unanimous belief that “big data” analytics needs improvement. Conducted by Revolution ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...