NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
Tru-Trac’s new AccuTrac™ AI-enabled Belt Scale adapts dynamically to changing conveyor conditions, overcoming the limitations ...
Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...