The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Zeiger, VP of Technology, Adlucent.

Government agencies depend on data for all aspects of operations, from matching constituents with available resources and ...

Explore the hidden cost patient leakage imposes on health systems and how data-driven retention strategies reduce revenue loss and improve care.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s a question that many CEOs are contemplating these days as leadership teams and boards ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

“Everybody is moving toward more data-driven models,” Hellebush told Insurance Business America. “It’s not parametrics, but it aligns with that trend. The industry is trying to use data to get away ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge your game plan. While utilizing up-to-the-minute data might seem like a ...

Cathy Rowe, Senior Vice President and Segment Leader, U.S. Professional Market, Wolters Kluwer Tax & Accounting North America, discusses how data-driven insights combined with analysis and guidance ...

The history of Chicago Booth is one of pioneering insights that have transformed the practice of business—and even the way we live. From the revolutionary ideas about finance from Nobel laureate ...

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...