Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. “Data-driven” might be the most overused phrase in ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...