In music industry jobs news this week, Believe, TikTok, Virgin, Capitol Christian, Salt, Integrity, Broke, CAA, My Code all ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

When you tie your success to your company’s success, several things happen. You make better decisions about what to ...

TROY, N.Y. — Rensselaer Polytechnic Institute (RPI) has welcomed Dana Bodine as the university's inaugural Chief Marketing ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, ...

In a letter to the MoPNG, the association proposed seven structural interventions for a robust national CBG ecosystem. It ...

AI systems, coordinated AI workflows, AI marketing assistants, unified AI marketing stack, AI tool orchestration ...

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Duncan joins the award-winning media company and marketing agency with leadership experience from BBH USA, Viacom, and Def ...