This year’s backlash over “best performance” (deservedly won by the star of “Expedition 33” Jennifer English) highlighted the ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, ...

Congress has enacted H.R. 5371, the Continuing Appropriations, Agriculture, Legislative Branch, Military Construction and ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...