As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Threat circuitry overrides rational intention When giving feedback, you may anticipate the discomfort activation (for you or them) of the amygdala-sympathetic system. This can lead to avoidance. At ...