So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded version of its Answer ...

Investment in digital continues to break records. According to the IAB Internet Advertising Report for the full-year 2011, digital advertising revenues soared to an all-time high of $31 billion in ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

Information and its delivery—whether through verbal or written communication—have undergone dramatic shifts over the ages, from the invention of Gutenberg's printing press to the telephone. But within ...