Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

SEO tools provide critical data for optimizing website performance and content strategy. Integrating AI and automation in SEO tools enhances efficiency and accuracy ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Digital Marketing Strategy vs. Digital Marketing Techniques Digital marketing strategy is the high-level planning and strategic choices that set the direction for positioning your firm in the ...

We have all heard about how adopting a completely paperless office strategy – a full digital transformation of your business - will provide benefits like more convenient day-to-day operations, ...

Retail pharmacy powerhouse, CVS Health CVS, is advancing its digital-first strategy and investing in emerging technologies as part of its long-term growth plan. The company recently announced plans to ...

Manufacturing has led the charge into the fourth industrial revolution, marked by the infusion of advanced technologies like data analytics and automation in the production process. Yet, implementing ...

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either... Sunil Gupta, a professor at ...

Changing your business's operational strategy can mean the difference between success or failure. The ability of your company to implement change arises out of careful planning and no small amount of ...

Operating in some of the world’s fastest-growing insurance markets, pan-Asian insurer FWD Group has been a strong proponent of cloud computing to keep pace with the needs of its business. Earlier in ...