Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...

Simon Hinks of PMA provides a business case for using a postage stamp for your marketing, rather than just pressing send. Most businesses are using digital channels for their marketing because it’s ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

As inboxes overflow and social media feeds become more saturated by the day, direct mail generates a 37% higher response rate than electronic mail. However, despite being a welcome break from the ...

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...