Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The company will update its ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Over the coming weeks, we will give people in the UK the choice to subscribe to stop seeing ads on Facebook and Instagram. Subscription for no ads will cost £2.99/month on the web or £3.99/month on ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

Have you ever seen an awesome shirt for sale online? Or a purse? Or even a cat toy? If you found the ad on social media — and if the merchant isn’t a household name — there’s a good chance the ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by AI, fueled by deepfake technology, and distributed at scale through ...

Your phone isn’t secretly listening to you, but the truth is more disturbing Perhaps one of the most pervasive longstanding technology conspiracy theories is that your smartphone is constantly ...

Facebook ads are one of the best ways to promote your business, sell a product or service, get leads, or anything that can benefit from advertising. Before creating a Facebook ad, you want to create a ...

Nick is a Features author who's been writing for fellow tech geeks since 2011. While he's mostly focused on phones, he's also thrilled by cameras and audio gear of all shapes and sizes. On weekends, ...