The study provides independent insights into ad performance across YouTube, Instagram, Facebook, OTT and other mobile video ...
Hansa Research has launched a subscription-based advertising impact measurement service designed to track the effectiveness of ads across digital video platforms. The offering covers YouTube, ...
Internet platforms use algorithms designed to keep people engaged, and that typically means promoting content that stirs emotions. AI-generated political videos often provoke an emotional response – ...
In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), ...
"My name is Walter Briggs and I am 99 years old, and I am the man that went viral for getting baptized after being an atheist ...
The government says using a VPN to hide your location will not be enough to trick platforms into avoiding Australia's ...
"My name is Walter Briggs and I am 99 years old, and I am the man that went viral for getting baptized after being an atheist ...
The Albanese government has launched a $10m advertising blitz to promote its impending social media ban for children, as ...
The idea of having a pop-up advertisement appear in your car for the latest lease deals at your local dealership or for a hot ...
Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...
When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...