Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

The recent Facebook news of its data being comprised is a great reminder of how important it is for businesses to own the platform in which they communicate to their customers. In many cases, that’s ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...

Opinions expressed by Entrepreneur contributors are their own. If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there’s good news: You can ignore most of the ...