Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase from the $29.5 billion spent in 2024 and almost three times the $13.9 billion spent on the channel in ...

WPP Media, the media buying firm formerly known as GroupM, released its mid-year forecast Monday. By Alex Weprin Senior Editor The media buying giant WPP Media (recently rebranded from GroupM) is ...

YouTube plans to change the way mid-roll ads appear in videos. Starting May 12, the company said it will automate ad placement to improve the viewer experience. The update could boost creator revenue ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...

Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns When you purchase through links on our site, we may earn an affiliate commission.

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