In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

It’s been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

Microsoft is gearing up to announce an ad-based version of Xbox Cloud Gaming, according to a new report. The Verge's sources said Microsoft is now testing an ad tier for the streaming service, with ...

It looks increasingly likely that you'll soon be able to access Xbox Cloud Gaming for free by watching ads, Microsoft has confirmed. The original report from The Verge was more thorough on Microsoft's ...

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. A Microsoft official confirmed to The New York Times on Friday that it is conducting ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...

Earlier this week, Microsoft announced an up to 50% price increase for Xbox Game Pass, offering the compelling value proposition of "What if one month's access to a new Xbox-published game cost almost ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...