The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Xbox is reportedly close to announcing a new ad-supported version of its game streaming service. Apparently, Microsoft has been internally testing ad-supported cloud streaming with employees, letting ...