In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

Dangote Petroleum Refinery cuts petrol price to N699/litre, a 15.58% reduction, aiming to keep domestic fuel prices ...

For years, when it was time for startups to start selling their product, they could turn to any number of traditional playbooks. But as with so many things, AI is changing how companies prepare to go ...

Dangote Petroleum Refinery slashed its petrol gantry price by 15.58 percent to N699 per litre from N828, effective December ...

NEW YORK, Dec. 2, 2025 /PRNewswire/ -- Expert Consumers has recognized Pragmatic Institute as the top choice for product marketing certification, highlighting its reputation as the go-to learning ...

Discover effective strategies to reduce development risks, streamline workflows, boost innovation, and accelerate product delivery for quick success.

The commercial paper market remained active, with over N753bn issued across sectors such as manufacturing, energy, and ...

So, if you’re ready to find out why Mailchimp customers see up to 24x ROI using the Standard plan, sign up for the free ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.