Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just ...

A slew of companies rely on Google’s AdWords system to bring users to their sites. But in an attempt to improve the quality of AdWords, Google will unveil a new judging system in the next few days ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Google AdWords is getting a facelift that will help it look a lot more Google-y and a lot less like a boring advertising platform. Specifically, Adwords is getting a Material Design makeover, which ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we’re expanding close variant matching to ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...

That’s right. You should never use American Express for your payment method for Google AdWords. While American Express (AMEX) is widely accepted as the credit card for businesses, it may be a bit ...