Google announced a new tool to help you import your offline conversion data into Google Ads. Yes, this is about giving Google your first-party data so you can do better targeting and to help you ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Google Ads can be a huge source of sales leads and conversions. However, you have to get the strategy right to see any progress or benefit to your business. For years, I struggled to generate any real ...

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So how can you ...

While Google Ads is one of the most convenient ways to bring traffic to your website, you should take the time to create an effective advertising strategy in order to make the most out of your ad ...