Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Google is announcing a big addition to Google Analytics today — Mobile App Analytics. As with the social media-focused reports launched earlier this year, the interest in mobile analytics is obvious — ...

Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

From looking at the screenshots, the app appears to produce reports that look like a PDF export of Google Analytics data. The developer says this app provides 19 different reports, almost triple what ...

We may earn a commission when you click links to retailers and purchase goods. More info. Google Analytics, an invaluable app for website owners that never seems to get the attention it deserves, ...

At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the Google Play store that use the Google Analytics API to display reports ...

I’m no math wiz, but I’ll admit it: When it comes to the Web, I’m a total stats nerd. My statistical obsession actually began during my days as a TV news producer. Back then, I’d eagerly check my ...

Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking ...