Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many posts from X. Google does ...

Franchises don’t fail at SEO because they lack resources; they fail because they lack a scalable system and their structure creates unique challenges. To build a scalable system, build high-quality, ...

While Google disagrees, the company may have decided again that your data is its toy. Here's how to try to stop Gmail from training its AI on your email. There's no shortage of big tech companies that ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

The Chat feature of Google AI Studio allows users to interact with Gemini models in a conversational format. This feature can make everyday tasks easier, such as planning a trip itinerary, drafting an ...

Blake has over a decade of experience writing for the web, with a focus on mobile phones, where he covered the smartphone boom of the 2010s and the broader tech scene. When he's not in front of a ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. Advertisers are leaning into ...

A common use case in generative AI is developing an agent, which is a system users interact with in plain language to accomplish a given task. Creating AI agents can require a lot of heavy lifting, ...