Optimizing for AI search is “the same” as optimizing for traditional search, Google SVP of Knowledge and Information Nick Fox said in a recent podcast. His advice was simple: build great sites with ...

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Everything really is bigger in Texas. The state’s primary grid operator reported this month that large power consumers will need 225 gigawatts of electricity over the next five years. Almost ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

With Alabama's Kalen DeBoer seemingly taking himself out of Michigan's coaching search, the Wolverines trudge forward since the firing of Sherrone Moore with other options in mind, including Arizona ...

A search is on for a new head coach after Michigan abruptly fired Sherrone Moore last Wednesday, claiming he violated school policy by engaging in an inappropriate relationship with a female staffer.

Normally the time between Selection Sunday and the start of bowl season is a slow, quiet time for much of college football. That is not the case this year as college football was shocked to find out ...

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