Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

Welcome to the 17th annual instalment of “Publishing is getting harder”.Actually, that’s not entirely true. There haven’t ...

Overview The Indian e‑commerce market is booming, driven by rising internet consumers, UPI payments, and growing usage beyond ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...