Winning Gen Z in India: Shweta on the logistics + compliance playbook that worked for TikTok

TikTok's Shweta built a successful e-commerce playbook by creating AI systems to predict viral demand and align logistics proactively, while turning regulatory compliance into a sales driver for the ...

Indian e-commerce firm Meesho leans on AI, new business lines to drive growth

SoftBank-backed Indian e-commerce firm Meesho is doubling down on artificial intelligence and new business lines to expand its user base and move towards profitability, founder and CEO Vidit Aatrey ...