If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

Strategic planning done right aligns your service offerings, facilities and operational goals with the current and future needs of the older adults you serve.

Setting strategic short-term goals for a business is essential to maintaining momentum and achieving long-term objectives. Short-term goals not only provide clear direction and measurable milestones ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Opinions expressed by Entrepreneur contributors are their own. Having a well-defined exit strategy from day one is essential and gives entrepreneurs the power to dictate how they leave their business, ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...