Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Ripley PR, a global public relations agency specializing in skilled trades, franchising and B2B tech, has been named the public relations agency of record for Contractor Commerce, the technology ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

Nigeria’s Smartgenix Crowned Grand Prize Winner of the 15th Junior Achievement (JA) Africa Company of the Year (COY) ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

A growing number will happily outsource much of the process to artificial intelligence ( AI ). Chatbots offer a personal ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Despite countless programs and initiatives, rates of entrepreneurial intention—a marker of how willing people are to start ...