According to a 2025 Shopify survey, 77% of U.S. business founders strongly agree that they started their business to turn a passion into a reality, and for 70%, greater control over job security was a ...

Our guide breaks down everything you need to know about starting an in-person or online clothing store, with expert advice ...

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy ...