When trying to promote a product or service, businesses have the option of using mass media advertising or Internet advertising. While both of these options can help you sell more than what you are ...

Advertising is part of our day-to-day life on the internet. So much so that sometimes it is difficult to distinguish whether the content is an advertisement or not.  The presence of advertising ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

In 1957 Vance Packard published The Hidden Persuaders. The book sold over a million copies. Its sensationalist claim was that a small group of ad men (later Mad Men) had devised nefarious techniques ...

CIO and Co-founder of FunCorp, a mobile app development company, oversees the growth of UGC platforms with AI/ML content feed aggregation. Advertising is one of my organization's primary sources of ...

In 2004, internet advertising grew 32.5% to roughly $9.6 billion, higher than expected and a new record for the decade old industry. While the number for 2005 hasn’t been reported, most expect it to ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

While the new Measures provide more clarifications on the dos and don’ts of Internet advertising in China, it remains challenging to ensure compliance in the internet regime, as the content and forms ...