For any business owner, understanding how your company is performing and what areas need improvement is crucial to drive growth. This is where key performance indicators (KPIs) come in. KPIs are ...
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...
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