How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

We live in a time of data overload. Because we have too much information, we have a cloudy view obstructing our reality. Figuring out which Key Performance Indicators (“KPI”) clearly show you are ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

The impact is material. Analysts report saving time equivalent to nearly a full day per week when using GenAI.

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

In this day and age when healthcare provider organizations are constantly getting slammed by black hat hackers, CIOs and CISOs need to keep a sharp eye on all the cybersecurity efforts underway and on ...

You're driving. You need to know what speed you're traveling at, how many miles you've traveled, how much gas remains in the tank, and what temperature your engine is. Now imagine how much it'd slow ...

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...