In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Creating a unique brand for your company is just part of the process of building success for your business. There are many ways to get your product or service out to consumers with today’s technology, ...

Despite the fact that 75% of brands in a new study are investing in local marketing, these marketers are dissatisfied with their local efforts and are not executing on the tactics they believe are ...

BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, announced ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, an industry leader in distributed marketing automation software, is proud to announce the reorganization and expansion of its leadership team to support the ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Does your company use a marketing automation solution? If not, it's time to look into one. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective ...

Balihoo, a provider of local-marketing automation technology, recently released the findings from its “National Brand Use of Digital in Local Marketing” micro-study. Among the interesting findings is ...