Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site ...

New research published in the INFORMS journal Information Systems Research finds that social media marketing (SMM) does little to help high-quality firms stand apart from competitors. Instead, it ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told Crunchbase News exclusively. With this latest financing, Dreamdata — which has dual ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

ABSTRACT: Against the backdrop of high-quality tourism development, tourists’ environmental awareness continues to rise, and their demands are shifting from traditional “landscape consumption” to ...

Creators are the #1 place CMOs plan to invest more in 2026; 97% plan to increase creator marketing budgets LTK, the company that turned influence into a global economy, today released findings from ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

Background: To investigate the characteristics of post-marketing database studies (PMDS) included in risk management plans (RMPs) across all therapeutic areas in Japan. Methods: Two researchers ...

ABSTRACT: The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading ...

The 21st Century Cures Act expanded enrollment eligibility for Medicare Advantage to include people with end-stage kidney disease. Sometimes aggressive marketing followed. Choosing between traditional ...