Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

“I need a brochure” is something marketers often hear from their clients. This tactical request can be easily fulfilled by any capable writer and graphic designer. But, is it really what the client ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

What do the most accomplished, forward-thinking and resilient companies do to ensure success? They consistently prioritize transparent and effective internal and external communication with employees, ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Get your message out to the world. Accelerate your career in communications and marketing. Expand your industry expertise and develop your strengths as a leader. Our online master of science in ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...

Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven ...