The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Americans are increasingly over the “slop bowl.” Chipotle, Sweetgreen and Cava — once stars of the restaurant industry — are struggling as diners tire of pick-your-own ingredients piled atop rice or ...