Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

The Himalayan Times BrandFest 2025 wrapped up its second day on Friday with a resounding emphasis on the irreplaceable role of human empathy, imagination, and courage in an age increasingly dominated ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset ...

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

Think of Key Performance Indicators, or KPIs, as your report card for digital marketing. They’re the specific numbers that ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

Corn futures have been trading in a very lackluster, 20-cent trading range since September. The market is challenged by the ...

As investment in AI surges and valuations soar, a growing body of evidence suggests that financial speculation is outpacing ...

The fundamentals of supply and demand combined with tax challenges that come from selling two calf crops in one year and ...