Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Welcome to the 17th annual instalment of “Publishing is getting harder”.Actually, that’s not entirely true. There haven’t ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded ...

The average price of a movie ticket is $11.50, but can be as high as $27 for premium-format films in big cities ...

Some Page residents are expressing their concerns over proposed $10 billion data center in the area. Page City Council voted in October to approve a contract that allows a feasibility study. Critics ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

With the right systems in place, it is possible to compete with big brands while spending very little on website traffic. Here's how.