Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...
Revenue growth can be challenging for companies that are just starting out—not only are they faced with smaller budgets, but they likely also have leaner teams. In my experience with startups, scaling ...
Ali Payani is the Founder and CEO of Payani Media, a full-service growth marketing firm for B2B and B2C brands. In my previous Forbes article, "The New Business Imperative: Embrace Change Or Risk ...
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