Taylor Swift’s influence sparks entrepreneurial era for SFA students

Students at Stephen F. Austin State University’s College of Business put their entrepreneurial and marketing skills on full ...
Daily Herald

How Wauconda High School students are helping local eatery redefine itself

The Side Lot restaurant in Wauconda won't be changing its name to The Chicken Coop as suggested, but menu and programming ...
BusinessWest

Brick Marketing Webinar to Help Teams Refine, Improve Digital Marketing Strategies

Boston digital marketing agency Brick Marketing announced that it will host a free, 60-minute digital marketing webinar designed to help businesses, teams, and marketing professionals refine and ...

The Quiet Battle Every Chief Marketing Officer Fights: Proving Marketing Matters

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Not Your Parents’ Marketing: Here Are Today’s Tricks Of The Trade

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...
Harvard Business Review

How to Do Influencer Marketing That Customers Actually Trust

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Boosting marketing transformation while improving the human experience

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...